Hospitality marketing: Principles and practice (2nd Edition)

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Part A: Introduction: Introduction to hospitality marketing; Part B: Pre-encounter marketing; Marketing research; Understanding and segmenting customers; Competitive strategies; Developing the offer; Locating the offer; Pricing the offer; Distributing the offer; Communicating the offer; Part C: Encounter marketing; Managing the physical environment; Managing service processes; Managing customer-contact employees; Part D: Post-encounter marketing; Managing customer satisfaction; Relationship marketing; Part E: The marketing plan; Marketing Planning.434 page(s)2nd ed

Technology-driven online marketing performance measurement: lessons from affiliate marketing

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers

Charting the Course for Energy Efficiency in New York: Lessons from Existing Programs

This report examines the performance of the existing suite of energy efficiency efforts run by the New York State Energy Research and Development Authority and the state’s investor owned utilities. The latest data shows that through 2014 EEPS program administrators had achieved 79 percent of their to-date savings goals. The report focuses on the best ways to transition from the EEPS program model to the emerging REV model. Reviewing publicly available information, this analysis takes stock of what the EEPS has achieved and calls for a REV planning and delivery program that builds upon lessons learned from decades of past efforts to achieve self-sustaining efficiency markets. It 1) describes the proposed changes to energy efficiency delivery currently under consideration by the Cuomo Administration, 2) reviews overall EEPS performance through the third quarter of 2014, 3) recommends a framework to serve as the basis for future decision-making, and 4) makes additional recommendations for the future of energy efficiency efforts in New York State

Expanding the Praxis of Indigenous Rights: Alternatives to Colonial Relations in the Regional Land Use Planning Process of the Mushkegowuk Cree

This research examines the conflict between provincial and Indigenous land use planning approaches in northern Ontario that involve the traditional territories of the Mushkegowuk Cree. Specifically, I examine how the politics of resurgence were evident in the Mushkegowuk Regional Land Use Planning initiative (2008-2015) in ways that challenged or broadened the conception of rights reconciliation envisioned in the Ontario governments Far North Act (2010). Significant tensions often exist between the goals of state directed environmental governance and management initiatives, and the needs and aspirations of Indigenous communities. Therefore, Indigenous communities in some instances have unilaterally developed their own initiatives, shifting the praxis of rights from participation in the institutions of the state, towards autonomous nation-building exercises. The Mushkegowuk Land Use Planning initiative is representative of this shift in rights praxis where Indigenous driven environmental governance and management processes potentially provide for more robust foundations to realize community goals, and for negotiating with state governments and other interests. The dissertation explores how a politics of resurgence might transcend the sphere of culture to support self-determination in the governance and management of Indigenous homelands. It does so by first developing a theory of resurgent rights praxis by examining Indigenist thinking on the subjects of self-determination and cultural resurgence. Second, the institutional development of land use planning in northern Ontario is tracked, with specific attention to the Far North Initiative and development of the Far North Act. Third, the Mushkegowuk Regional Land Use Planning initiative is examined, focusing on the process captured by documentation and meeting minutes. Lastly, interviews with several people involved with planning at the Mushkegowuk Council and First Nations community levels are analyzed to interrogate the goals, the role of cultural and political traditions in planning, and how Omushkego relationships with their lands are defined and made relevant to land use planning in the Mushkegowuk initiative

Religious Affiliation as a Correlate of Linguistic Behavior

The current study examined whether religious affiliation in Utah County, Utah affected the production of several vowel mergers typical of the area (i.e., fell-fail, pool-pole-pull,card-cord). To do so, we asked self-identified members of the Church of Jesus Christ of Latter-day Saints (Mormons) and self-identified non-Mormons to produce these vowel contrasts. Next, three naïve raters trained in phonetics but unfamiliar with how English is spoken in Utah were asked to judge which of the two vowels in a vowel pair contrast was produced by the speakers. Findings demonstrated clear evidence of differences based on self-described religious affiliation for several of the vowel mergers (hot-caught, pin-pen, bag-beg, fail-fell, and pool-pull-pole), in that those who self-described as Mormons who actively participate in religious activities exhibited significantly different linguistic behavior from those who self-described as non-Mormons. Most interestingly, though, we found that even when both groups merged two vowels in a vowel pair (hot-caught) they did so in ways slightly different from each other. From all this, we conclude that religions that require a high time commitment of their members facilitate the development of social networks based on religious affiliation, leading to linguistic differences between adherents and non-adherents. Therefore, we urge sociolinguists to investigate religious affiliation as a possible social factor in their studies of communities, particularly when a religion in the community requires a large involvement of time on the part of its members

Space Oddity by David Bowie [Arranger Ian Gardiner]

Orchestral arrangement of song by David Bowie, for voices, synthesiser ensemble and orchestra, for BBC Proms 2019, Royal Albert Hall. First performance sung by Vanessa Haynes & Tony Momrelle, Will Gregory Moog Ensemble, BBC Concert Orchestra, cond. by Stephen Bell, July 26 2019

Innovation and 19th century hotel industry evolution

This article adopts a novel methodology to explore the transformation of the nineteenth century English lodging industry from an inn-keeping model in the late 1700's to a professional hotel management model in the early 1900's. The multi-level perspective methodology employed in this research is a mid-range theory, which uses elements of technological transitions and the concept of niche innovation cumulation to explain the evolution of the hospitality industry from the mid 1760's to 1914. At the beginning of the nineteenth century English inns provided a rudimentary experience. By the end of the century, the English hotel industry had adopted domestic and international innovations, to improve service quality and comfort